THIS is Baby Loves Disco!
Recorded in September 2013 at Sway in Covent Garden, London…
BABY LOVES DISCO
Set in some of the world’s funkiest nightclubs, Baby Loves Disco is a daytime dance party for parents with babies, toddlers and young children (0-6 years) with real club DJs spinning and mixing retro floorfillers from the 70s, 80s, 90s and oos with the latest pop tunes guaranteed to get YOU and your little ones moving and grooving – all at a baby friendly volume so the whole family can party together.
The idea is to create an environment that is a safe, different and funky alternative to entertainment for young kids. It’s the best of both worlds… parents can chill and socialise with a cocktail and listen to some proper music while the kids go gaga on the dancefloor!
The fun spills out from all corners of the club so the little ones don’t have time to get bored all afternoon long… Facepainting, a chill-out zone with play tents, inflatables, instruments and toys, a full spread of healthy snacks and juiceboxes, bubbles, balloons, baskets of scarves and egg shakers, arts and crafts or other quiet activities, dancefloor games and competitions with giveaways and prizes and most importantly, everything for the children is included in the entry price.
For mum and dad, the licensed cash bar is always open, there’s a sophisticated and stylish environment to socialise in and well-respected club DJs spin funky tunes all afternoon long…
‘Kids events’ just don’t come any better than this!
This latest and most unlikely dance craze was started in the States and pulled over the pond in 2007 thanks to Naomi Timperley, a tenacious Manchester mum who took it upon herself to bring the original family dance party to the UK where she built up the business with events at venues such as Pacha and Clapham Grand in London, Coalition and Komedia in Brighton, Pure and Circle Club in Manchester, Tiger Tiger and Chilli White in Leeds, Corn Exchange in Edinburgh and Tiger Tiger in Glasgow, among others, mostly with fantastic sell-out success. After 5 long years of disco madness and with her own children now at school, Naomi decided to put away her disco shoes and move onto other ventures and is now co-founder and Director of Enterprise Lab, whilst Lesley Woodall – Baby Loves Disco’s host in Scotland who has been taking Edinburgh, Glasgow and Stirling by storm since 2008, grabbed the reigns and is now running Baby Loves Disco UK alongside caring for her 3 children, all under 5, and all already die-hard clubbers…
A BRIEF HISTORY
At it’s core, Baby Loves Disco is a community event that brings kids together with kids and parents together with parents. Started by professional dancer (and professional mom) Heather Murphy, the idea was to create an alternative to the pre-packaged world of entertainment for young kids.
The monthly event, which started in Philadephia where it has sold out Club Fluid since inception, caught the ear of Brooklyn-based music guy Andy Hurwitz who brought the party up to New York City in the fall of 2005: “my kids had a blast, but the real bonus was that my wife and I had a great time too,” said Hurwitz, founder of ropeadope records and father of two young boys. He added, “It’s more than just something to do for the kids, Baby Loves Disco is fun for parents, we get the chance to mingle with other parents, dance with our kids and have a Saturday afternoon cocktail to boot.”
By 2006 Baby Loves Disco had spread coast to coast and now takes place in over 21 cities in the USA – all without any traditional advertising, marketing or publicity as word of mouth spread through the parental grapevine quickly.
Today, Baby Loves Disco remains a ‘mom and pop company’, employing other local moms and pops all over the world and trying to keep the dream of being able to work from home and not need to get a “real job” alive.
Heather and Andy are the two main partners, both living in the Philadelphia Area, both with kids in the same funny soccer league (the one in south Philly with no real rules, and no real structure), and both with a passion for music, dance and life.